Who wrote duck Gramam Kavitha texts
book report The indie catalog 01/2017
TheIn the-CatalogTheIn the-Catalog · 01/2017 · 01/2017 book report
The new titles from independent publishers and authors 01/2017
Roland Panter / Gabriele Kottlorz
The wisdom of the company
264 pages, paperback, € 34.90
ISBN: 978-3-907100-83-7, available
Success in chaotic times
272 pages, leather cover, € 34.90
ISBN: 978-3-907100-20-2, available
Book of the 1000 Commandments
This is how life works
240 pages, hardcover, € 22.90
ISBN: 978-3-907100-66-0, available
Passion, clarity, orientation
240 pages, hardcover, € 29.80
ISBN: 978-3-907100-84-4, available
Why companies crash
224 pages, hardcover, € 24.90
ISBN: 978-3-907100-68-4, available
Handbook of innovation methods
5th edition, 288 pages, hardcover, € 20.–
ISBN: 978-3-907100-81-3, ET: Feb 17
The storytelling manual
Develop content professionally
approx. 272 pages, hardcover, € 34.90
ISBN: 978-3-907100-89-9, ET: March 17
Behind the scenes of the art industry
240 pages, hardcover, € 24.90
ISBN: 978-3-907100-87-5, ET: Feb 17
DESIGN or NOT TO BE
The Little Red Book of Good Design
160 pages, brochure with flaps, € 14.90
ISBN: 978-3-907100-80-6, available
Social Media: follow »midasverlag«
Kevin Duncan / Ben Elijah
Jay Conrad Levinson
Guerrilla Marketing Bible
The best of 30 years
400 pages, hardcover, € 34.90
Delivery book trade
D: Prolit | A: MoMo | CH: BZ
Diagrams | Ideas | productivity
160 pages each, hardcover with elastic band, € 14.90
ISBN 978-3-907100-45-5 (Dia); 978-3-907100-62-2
(Ideas); 978-3-907100-79-0 (Productivity)
20 YEARS OF MIDAS MANAGEMENT 1997-2017
The In the-Movement is getting wider
Two years ago the In the-Catalog conceptually tracked. A
Mission: Above all the book trade, but also other multipliers
like agents, journalists, bloggers or film producers too
show how diverse this is In the-Offer is - and so against prejudices
Self-publishing and other small publishers
to dismantle. Since then,
with this edition, four In the-Cataloge
appeared, and together with others
“Missionaries” we are a big one
Moved forward a little. Our
Survey with Books on Demand
On In the-Mission: Daniel Lenz (editor)
and Julia Kortenjann (advertisements)
the Frankfurt Book Fair 2016 clarifies
that the book trade is open
for self-publishing has (become):
■ 98% of booksellers order self-publishing titles on customer request
down; 49% already have such books in their range.
■ Every third bookseller has already offered readings with self-publishers
or is currently planning to do so.
■ And almost every second bookseller knows each other according to their own assessment
“Good” to “very good” with the subject of self-publishing.
The other mission: also the other half and further multipliers
closer to the subject of self-publishing and closer to In the- Introduce publishers.
Have fun reading! Julia Kortenjann, Daniel Lenz
Photos: Stefan Mays
In the-Bühne 24/7: www.indie-katalog.de
Find out more between the half-yearly publications
In the-Catalogen about interesting In the-Title. Book on
www.indie-katalog.de in digital Catalog Annotations for your titles.
These will appear automatically in the next print edition. News from
the scene of the In theYou can read s at www.indie-publishing.de
Reading samples 3.0
Now also for self-publishers!
Perceived in the abundance of annual new releases too
is not easy. Be with a book2look reading sample
6 Matthias Matting: These are the strengths of self-publishers
8 Jonas Navid Al-Nemri: Ten Tips for Book Crowdfunding
10 longsellers instead of a flash in the pan - success factors of In the-Cleaners
The close relationship with the target group and the early setting of trend topics are crucial
Long-term factors too In the-Successes. Self-publishers in particular are often exemplary
Job. What other recipes are there for high-circulation titles?
14 Succeed with passion and clear profiles
Initiatives such as the Hotlist Prize put independent publishers in the spotlight. How the
The current award winners report that publishers are currently positioning themselves in the industry. An interview
with Christoph Haacker (Arco Verlag) and Sebastian Guggolz (Guggolz Verlag).
18 Digital printing: the appeal and price of color
The The market for color digital printing is currently exploding in the book industry as well. Of the
Opportunities benefit self-publishers - if they have the right concepts. Technically and
In terms of price, there is still a lot of room for improvement.
22 How In the- Publishers benefit from the title increase at Libri
24 Survey: Self-image and working methods of young authors
68 bestseller lists: Tolino, Tredition, Epubli, BoD
70 reviews of selected In the-Books
78 Register / Imprint
Compact In the-Reviews:
In the-Catalog reviews this time
selected In the-Title,
among them are books by Nike
Mangold, M.T. Rauser, Philip
Krömer and Matthias Engels
(clockwise from left).
Book your In the-Entry at url.indie-katalog.de
Narrative literature 28
Science Fiction and Fantasy 40
Literature by young authors 42
fictional biographies 42
Regional literature (novels, thrillers) 44
Comic and Humor 45
Children's and young people's books 46
Picture books 46
Reading books 47
Children's books up to 11 years of age 47
Youth books from 12 years 48
Travel and hotel guides 49
Travel reports 49
Hobby and Home 50
Animal husbandry and care 51
Nature and garden 51
Food and drink 53
General lifestyle 56
Religion and Theology 59
Politics, Society and History 61
Literature, art, music and film 62
Science and technology 65
6 TheIn the-Catalog Spring 2017
More than half of the Amazon top 100 are from In the-Titles occupied.
A temporary phenomenon - or do self-publishers have decisive advantages?
The Founder of the self-publisher Bible explores the reasons for the In the-Successes.
The plus of the self-publishers
Proficient in self-publisher parts of the
Publishing process better
than the companies that have been doing this
practice for a hundred and more years? Sees
you look at some of the bestseller lists
At e-book stores, you could go to this
Come up with an idea. For example you could
believe that self-publishers are romance and
Somehow are better at crime
because it is in these areas that they are
strong. But if you take a closer look, you will notice
that this impression is superficial. Bastei romance novels
or the regional thrillers
the publishers are no worse than that,
what the self-publishers deliver. Publishers
"Can" genre. That yourself In the-E-books
sell better here anyway, has quite
different reasons. The five most important:
This is not about the pace at which
responds to a certain new trend
becomes. Publishers like the Münchner Verlagsgruppe
have long since shown it
it is possible to have a book within three weeks
to bring to all bookstores.
No self-publisher can do that
Book trade still largely closed
is. And if suddenly “New
Adult ”titles or softcore erotica are popular
publishers can also use these fields
open up with surprising speed.
It's more about the speed
with which the fan new reading material
receives. The Many readers forget
fast. After three or four months he'll want his
Meet your favorite protagonists again.
Who can do that, and publishers are into it
not set up, also has the recommendation algorithms
the shops on his
Side, the other after a certain time
2. Contact with the reader
Have independent authors
usually a much narrower one
Contact with their readers. That is probably due
ensure that the tasks are clearly distributed
are. The Selfpublisher does (almost) everything
himself. In the publishing house there is marketing that
Press department, editing, and everyone should
serve the fans of an author together
- a task that was actually on
is best kept by the author. But
who of course and rightly expects that
the publisher who made a large part of his fee
cashes in, also to the marketing
Self publishers can set the price for their
Schedule books that they think are right.
There are no overheads that they pass on
have to, no secretariat salaries,
Editing and sales, and they need
also not to worry about her title
then selling another novel
cannibalized in the same genre or that
the hardcover no longer sells,
because the e-book only costs 99 cents. Also
In the end, of course, self-publishers want one
Make a profit, but the bill
is much simpler: revenue for the book
minus expenses. And limit spending
on those outsourced at a fixed price
Tasks, mostly editing and
4. Consideration of structures
Photo: Academy of German Media
In the-Authores and bookstores, this one
Relationship is not that great yet
Affection shaped (with something here
one-sided lack of love for trade).
That annoys many self-publishers for whom that
Reaching the physical trade a big one
The goal is. But it also has advantages: you
do not need to be considerate.
Amazon rewards me when I am exclusive
tie, and you, bookseller, mine
Not allowed to sell the book? No problem,
you don't really want it anyway.
No publisher could afford to
to act in accordance with these conditions. Publishers
are eyed suspiciously when
they participate in innovative rental models
or an unusual e-book
Action with a single bookseller
start, which on closer inspection all
Traders or at least no one
harms. Who doesn’t from the trade anyway
is perceived does not need any
To be considerate.
5. Rapid prototyping
One of the common prejudices against self-publishers
reads: “They don't even have
an editing. ”In fact, it's coming
often with new authors in self-publishing
before that a book right after writing it
is sold as an e-book. Surprisingly
also have such titles
despite the amateur cover and the lack of proofreading
quite a chance with the reader, at least
if they have a compelling story
have to offer. Most on
are bestsellers created in this way
then a few weeks later to one
professional product matured, thanks to the
fast gushing revenue from the
E-book platform. In the software area
the principle "the goods mature with the buyer"
Standard, publishers shy away from it.
The good news for publishers is one
bad for the independent writers.
None of these benefits need to be permanent
be. It requires rethinking on the part of the company
Publishers, but that's been happening for a long time.
Large publishers, for example, create their own
E-book labels that react in a similarly agile manner as
Self-publishers and topics as well as authors
test quickly and cheaply - often
also when it comes to editing work.
Platforms like my Fortschrift.net
also allow publishers to publish books
To test readers to get helpful feedback
for a work in "beta status".
Amazon creates with its own publishing labels
Role models for publishers outside
the familiar structures of the book trade
function. Why should that
Be reserved for Amazon? Aldi is straight
entered the e-book business - which one
An Aldi publishing house would have to take into account,
only at the discounter and online
sold? On the other hand, it becomes a self-publisher
the better it is integrated by the book trade
become, all the more difficult, exclusive
Close deals with individual platforms.
Self-publishers are increasingly becoming too
Hybrid authors. If you like this or that
Then do and bring the project in the publishing house
their close reader contact with. From that
then the publisher also benefits, and if so
its editors or product managers
are smart, they also learn from it.
In fact, there is an important one
Point that publishers have ahead of self-publishers.
I'm not talking about reaching
of the book trade. Actually should
Publishers are experimenting a lot more. A
more professional, that is, more living from writing
Self-publisher who writes romance novels
is successful will have a hard time
to sell a crime thriller. It is safer
another romance novel on the market
bring to. A publisher, on the other hand, should
should be able to do such experiments
anchor them firmly in the business plan. Because
Setting a trend ends up being a
higher reward than him as one
to be followed by many.
About the author:
Matthias Matting is a physicist
and journalist (including column
at "Focus") as well as one of the
most successful German self-publishing authors.
is the most important information page
on the subject of self-publishing.
Matting was from 2013 to
January 2016 as program manager
E-book at the Munich
Publishing group worked before he
completely on his journalistic
Activities focused. To
belongs to his recent projects
the marketing platform
ebook-butler.de as well as the page
fortschrift.net, on the authors
Write “live” and readers write this
8 TheIn the-Catalog Spring 2017
More and more authors and publishers are relying on crowdfunding for book projects.
The Kladde Buchverlag from Freiburg is considered a pioneer in crowd finance.
Founder Jonas Navid Al-Nemri gives ten tips for successful campaigns.
From pitch to reward -
that's how it works with the crowd
One of the first
Since 2013 brings Jonas
Navid Al-Nemri Books
by a swarm finan -
on the market.
The Kladde book publisher
is considered the first German
Crowdfunding book publisher.
became 2013 from Jonas
Navid Al-Nemri founded,
of the University of Freiburg.
The concept: The publishing company
starts e.g. on Startnext
a crowdfunding campaign,
at which the reader
in the end it decides whether
published a book
should be or not.
In year 2016 became five
Title successful on this
Financed away, up to date
are over ten more
Books in the pipeline.
Perspectively would like
Notebook your own
build for books.
1. Art is no excuse for bullshit.
Sounds harsh, but you know it: when
put a lot of time and energy into your own
If you invest an idea, you are sure to have one
To have bestsellers in front of you. Please go
once more in you. No matter if you already
a finished manuscript or just the book -
have an idea. Put it through its paces
and consider: Is this project real?
ripe for the crowd and you can fully
and fully identify with the project?
Yes? Let's go.
2. You know that you are nothing
know. The funding
There is nothing worse than women authors
and authors who are crowdfunded
decide, however, the concept yourself
haven't understood yet. Here it goes
not about donations, not about begging. Lots
People you support for your project and
Want to inspire your book, still have
never heard of crowd finance
and will probably be somewhere in between
"Online" and "Support" lost
go, if you can't do it, die
To convey idea.
3. Being there is everything.
This also applies here. Before you do one yourself
At least you should start the campaign
have supported a project themselves. Just
this is how you learn the most important perspective
know: those of the supporter! And just like that
you get a feel for what it's all about
4. Know your supporters
and supporters before they
Know you. The target group
If you don't, you may
no support outside of your family
and your circle of friends.
So it should be one of your first concerns
be to know the target group exactly.
Who are the supporters, the readers?
and readers you want to reach?
Ideally, you create a buyer for yourself
Persona, and on this you direct your
5. Oh, I made a mistake.
Should you during or after your successful
Campaign a similar one
Have a sentence in your head, then you have the following
Tip ignored. Calculate the
Target amount exactly. Exactly. Procure
You have an overview of all of them in advance
incurred costs. Mostly one overlooks
some posts, and then there is the nasty one
Awakening. Pay particular attention to the
sand costs (material and postage). Most
Platforms also pull a few
Percent for payment method fees and commission
a. And: think about the tax!
6. You can do it like this
but. The pitch video
Nobody will ask you to
deliver a Hollywood flick, you are
after all, “only” a writer, but yours
Video just needs to be adequate
Have quality because it's the first thing
look at many supporters and absolutely
decisive for purchase. No way should
it will be a pure product trailer here:
The crowd wants the person behind the project
to get to know. Within two minutes
you should in an engaging way
Introduce yourself and your idea. Pay attention
always on possible specifications of the
Relax yourself. Before, during and after.
Your nerves. Either your idea
goes through the roof immediately or it happens
just nothing. In both cases
it will pull on your nerves. You should
have enough space in these situations,
to relax and distract you.
It also helps favorite people
to gather around you, those with
Cheer for you when it goes wrong with you
but also encourage courage when it is not
is going so well.
Photos: Patrick Lux; Private
8. Always say thank you.
Some people sure support
like your talent, but to get the crowd too
mobilize, you need attractive consideration
(Rewards) at a reasonable rate
Price. When you say thank you
can give it an exclusive touch,
all the better.
9. readme.txt. The reading sample
Your campaign will be based on innovative,
fancy products and projects compete.
You can neither with a jute bag
made of old concrete or a pocket
3D printers show off. But your secret weapon
is your text. Present on
best a short, meaningful excerpt,
whether readable, audible or in one
10. Fail better. The failure
Failure will be what you think about
most fear. You think you will be in
Your foundations of your writer's heart
shaken, you will believe you
themselves have no talent, the readers have none
Taste, the crowd is stupid anyway ...
Try not to let that happen. Make yourself
clear even before the start: you feel failure
shit, but that's part of it. take
it came true as constructive feedback and
In no case do not let yourself go from failure
dissuade you from your path; if
it doesn't work this time, then you can
Revise your idea, improve and
the more successful the next time you try
Jonas Navid Al-Nemri [email protected]
Crucial for success in
Crowdfunding: Lukas Pellmann
did with a professional
Youtube video (above) on Startnext
pitched - over 8,000 euros
he and the notebook collected
Book publisher in the end for his
Novel "Murder in the Second" a.
"Brick and Ivory" means
the novel for which Max Haberich
with notebook the paying ones
Fans so-called thank you
(below) promises to be dated
signed e-book up to
Living room reading.
10 TheIn the-Catalog Spring 2017
Long-term retention of the target group can also be achieved through self-publishing.
In non-fiction, for example, authors can establish themselves with trending topics at an early stage.
What other factors are there for long-seller success in the In the-Publishing?
Build narrative worlds,
Occupy current topics
Meeting point for self-publishers:
Part of the Frankfurt Book Fair
is the self-publishing area with
including workshops and presentations.
2016 was the focus
on the topic of monetization.
So new paid
Content and pricing models
discussed. Also posed
Publishing startups to the authors
Vegan cooking with the Thermomix:
This is the recipe for success with which
the self-publishers Petra Canan
and Heidi Terpoorten since 2013 under the
Series label "TierfreiSchnauze" so far
five books on Books on Demand (BoD)
have published. Just is under that
Title "Christmas Miracle & Stardust"
a baking and cookbook appeared in
the Baumkuchenenspitzen, Stollen and
Spaetzle made entirely without animal ingredients
become. Volume 1, like the whole
Backlist advertised again with each novelty
is selling best so far.
The Sales for all books are meanwhile
in the high five-digit range.
The constant demand is explained by BoD-
Speaker Thorsten Simon in the non-fiction
and advice area through the
“Possibility of self-publishing topics
Occupy early and so readers in the long term
to bind ". Lots of writers use it
while the social media. Have so
Canan and Terpoorten to appear
of the first book into a Facebook page
Brought to life and a Facebook
Group, the "Veggi-Thermohexen", opened,
which today has almost 6,000 members.
The website is supplemented by
a blog on which, among other things, the books and
Recipes presented and insights into the
Experimental kitchen can be given. To the
stationary retailers include Terpoorten
according to "several small bookstores"
as well as health food stores and health food stores that
regularly with inspection copies as well
Flyers are supplied. A special one
there is close contact with the bookstore
Gerblinger in Wertingen, where the
Authors one vegan each year
Organize a cooking evening.
Photos: Frankfurter Buchmesse / A.Heimann; Volker Terpoorten
Marketing lies primarily with the author
If you want to use self-publishing in the long
Selling books segment, it happens
all about understanding “what is self-publishing
really is ", emphasizes Lars Poeck,
Head of Marketing at Epubli: “You have to
Have the will to market themselves ",
including the creation of an author profile
or contacting the
The main role of the service provider exists
first and foremost, “a simple and good one
Platform "to offer the" optimal sales conditions "
Is "easy to use". In marketing, that means
on the service provider side above all: help for
Self help. Epubli, for example, organizes (online) seminars
or coaches authors
regular tips. “Classic marketing
however, it cannot do the job of a self-publishing service provider
be ", says Poeck. He knows
point out that even publishing authors themselves
nowadays no longer on a shelf space
could leave, but own commitment
becoming more and more important.
For Tredition author Eike Rappmund
("Manipulation Manual", 2014) is that
understandable: "The self-publishing
Service providers in the market have from mine
Above all, one task - one in a timely manner
good quality produce and the basic
To use sales channels. you
to be understood as a marketing machine
a mistake. "Here, too, there is" enough
great service providers ”that you can claim
could take. Nevertheless recommends
Rappmund didn't do the marketing completely
to delegate. He himself enjoys experimenting,
a relationship with its readers
to be built up and flexible in marketing
to be able to be. A self-published non-fiction book
making it a long seller depends on it
In my opinion, “mainly depends on how
how visible as an author, how tangible
and approachable you are and, above all, how
close one’s relationship with one's readers
maintains. That creates the basis for a
very good recommendation marketing and thus
for long-term success. "
Non-fiction books with long-seller qualities
That nonfiction subjects often have better opportunities
have to establish themselves permanently is
the observation of Nadine Otto, management
Book marketing at Tredition. So could
Sylvia Hamacher, for example
the topic of bullying repeatedly in the
Present media (“Tatort Schule”).
Even stand-alone topics such as “37 °: Das
Secret of the ideal body temperature
for optimal health ”by Uwe Karstädt
are promising. Fiction
is "still popular with authors",
however, the turnover is in this
Segment tends to decline, says Otto.
Novelties are initial at Tredition
including sending a press release,
Social media advertising and that
Sending of review copies supported.
Authors should consider these measures
but then “with their own marketing activities
build up ”, says Otto. Successful
The service provider accompanies long sellers
ongoing marketing measures
like arranging media presence
or e-book campaigns.
Do well with self-publishing:
Petra Canan and Heidi Terpoorten
have been giving their cookbooks since
Beginning with BoD. Requests
from publishers they refused
from. “We have the biggest here
Ways to do everything yourself
determine and we earn
good, ”says Tarporten, praising the advantages
12 TheIn the-Catalog Spring 2017
Helping people help themselves:
Supported with marketing
BoD its international over
35,000 authors with a
Blog ("Fingerprint", see Fig.),
free guides about the
Topic social media and free
Webinars as part of the
(to a large extent chargeable)
Rows extend the service life
In fiction, readers are in front of
Mainly kept by series with the rod.
“In fantasy, romance or in
The authors create a crime thriller segment
own world or brand with high recognition value ",
knows BoD spokesman
Simon. Authors like Mira Morton or Pea
Jung gradually built a community
which then also fall back on older titles.
The backlist could be sent
through price marketing or special editions
such as anthologies again in the
Focus to be moved.
Also fantasy author Farina de Waard
succeeded with her series “Das Vermächtnis
of wolves "a" steadily growing
Fanbase ”. The most successful so far
Part 1 "Taming" is 2013 printed
published by Fanowa
and available as an e-book from Neobooks.
The e-book rights to the second part
"Anger" (2015) Droemer Knaur has secured.
De Waard on the factors for the
■ Quality and closeness to the author: “I give
First of all, of course, I try, good quality
and exciting entertainment for mine
To deliver readers and thus also recommendations
to reach. That's working
very good, because even today, after almost three
Years ago, friends often buy from friends
from friends in my shop as they
E.g. "Taming" was recommended
and they over the previous
Readers have learned that
she's the books with me too
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